About Us
Built for the way
real organisations work.
We started Parallax because we saw organisations in Hong Kong struggling to separate AI hype from AI value. Our goal is to bridge that gap — practically and honestly.
Back to HomepageOur Story
From the ground up, in Hong Kong
Parallax was founded in 2019 by a small group of data scientists and operational consultants who had spent years watching organisations spend significant sums on AI projects that never found their footing. The reasons were consistent: unclear objectives, mismatched tools, and a gap between the people who understood the technology and the people who understood the business.
We set out to close that gap. The name Parallax refers to the way the same object looks different depending on your vantage point — a fitting metaphor for what we do. We bring together two perspectives, technology and operations, and work until both produce the same clear picture.
Today, our team works with organisations across Hong Kong and the Asia-Pacific region, helping them identify where AI can genuinely help, select the right tools, and integrate them in ways that stick. We don't hand over a report and disappear. We stay involved until the work is real.
Mission
To help organisations adopt AI in ways that are honest, practical, and aligned with how their teams actually work.
Vision
A Hong Kong where intelligent tools are deployed by organisations of all sizes — not just those with large budgets or internal technical teams.
Values
- Clarity over complexity — we say what we mean and explain what we do.
- Honesty over salesmanship — if AI isn't the answer, we'll say so.
- Partnership over prescription — we work with you, not at you.
The People
The team behind Parallax
Practitioners first. Each member of our team has worked on the operational side of organisations before moving into advisory work.
Marcus Ko
Co-Founder & Lead Consultant
Ten years in operations management across financial services before turning his attention to applied AI. Marcus leads client engagements and oversees the process mapping practice.
Sandra Leung
Head of Data Science
Formerly a quantitative analyst at a Hong Kong-based investment firm, Sandra now leads our predictive analytics and language model work with a focus on practical deployment.
Aaron Wong
Senior Integration Specialist
Aaron brings a background in enterprise software and system architecture. He manages the technical side of our language model integrations and ensures stable deployment across client platforms.
How We Work
Standards we hold ourselves to
Data Privacy Compliance
All engagements are conducted in accordance with Hong Kong's Personal Data (Privacy) Ordinance. Client data is handled under signed agreements and never shared or retained beyond the engagement scope.
Documented Deliverables
Every engagement produces written documentation — process maps, integration specs, advisory summaries — that remain with the client and require no ongoing relationship to act on.
Stakeholder Inclusion
We work with operational staff, not just leadership. Understanding how front-line teams experience their work is central to every assessment we conduct.
Ethical AI Practices
We consider the downstream effects of AI recommendations — on staff workload, decision-making fairness, and long-term organisational health — not just the short-term efficiency case.
Clear Communication
Technical findings are always presented in language accessible to non-technical stakeholders. We don't hide behind jargon, and we encourage questions at every stage.
Post-Engagement Support
Language model integrations include three months of post-launch support. Other engagements include a follow-up check-in to ensure recommendations are being applied effectively.
Expertise
AI consultancy that understands Hong Kong
The pace of business in Hong Kong is distinct. Organisations here navigate multilingual environments, complex regulatory requirements, and competitive markets that extend across borders. Generic AI advice developed for other contexts often doesn't translate. Parallax was built with this environment in mind.
Our consultants have worked within Hong Kong businesses — not just advised them from the outside. That distinction shapes how we approach each engagement. We understand the operational pressures, the reporting structures, and the cultural norms that affect whether a new tool gets adopted or quietly abandoned.
In the area of natural language processing, we have particular depth in bilingual applications — systems that handle both English and Traditional Chinese content, which is a frequent requirement for organisations serving Hong Kong's diverse professional community. Our process mapping practice draws on frameworks developed through engagements across logistics, legal services, property management, and financial advisory firms.
Predictive analytics work at Parallax is grounded in data science rather than vendor dependency. We assess your existing data quality honestly, build forecasting models that can be understood and maintained internally, and provide guidance that reflects genuine patterns in your data rather than off-the-shelf assumptions.
Connect with us
We'd be glad to hear about your situation
Whether you have a specific project in mind or are still forming the question, reach out and we'll take it from there.
Get in Touch